Videos

Cleanfax magazine delivers content requested by successful carpet cleaning and disaster restoration business owners and managers. From 'how-to'technical tips to business management and marketing, use these videos to better run and manage your company. Direct all questions and inquiries to senior editor Jeff Cross at jcross@ntpmedia.com or (740)973-4236.

CFR Pro Series Extractors

CFR's Pro Series Recycling Extractors include the CFR Pro-500 and Pro-750 both 13-gallon upright extractors equipped with CFR's revolutionary recycling technology and available moisture-control wand.
How to test rug dye stability

Most rug dye migration disasters can be avoided by thoroughly testing the dyes of the rug before you clean it. Rug cleaning expert and Cleanfax columnist Lisa Wagner demonstrates. For training opportunities, e-mail textilepros@gmail.com.
Jim Pemberton's New Training Model

There are plenty of training opportunities in the carpet and furniture cleaning industry. Jim Pemberton and Lisa Wagner have provided one of the newest, most innovative program on the market.
The Red Scare

Companies that offer upholstery cleaning are discovering color related problems that can be avoided if they follow this advice.
Be Selective

Cleanfax columnist Steve Marsh, presenting at a Totally Booked University (www.totallybookeduniversity.com) event, discusses how to maximize the profitability of each carpet cleaning truck you run.
Oxidizers and Reducers

Oxidizing and reducing agents (bleaches) aren’t used for typical cleaning situations, but they can solve a host of problems with tough spots and stains, odors and more.
Understanding pH

Cleaners need to know how to determine pH and how to apply that information to their choice of cleaning chemistry.
How To Properly Use A Wand

Proper wanding technique is important not only for cleaning effectiveness, but for efficiency and increased production as well. Here are some practical "wanding" procedures to consider.
Detergency

Detergency and surfactancy are critical to best cleaning practices. Here’s how to make water clean better.
Handling books and documents from a flood loss

There are special procedures and protocols that enable restoration technicians to properly handle important books, documents and printed materials that have been subjected to water damage.
Fire and smoke damaged artwork

Here are some tips and advice to consider for documents, artwork and other valuables involved in a fire and smoke loss.
Find and work closely with a conservator

Just as a mold worker would use an industrial hygienist to review and write a scope of work, a restoration company should use the skills and experience of a conservator when dealing with valuables and fine art.
Transporting Fine Art

One of the important tasks of a restoration company could include moving valuable artwork or collectables from the site of damage to where it will be restored.
Risk evaluation is a special challenge

Each and every restoration job, especially any involving fine art or other valuables, has unique challenges that have to be addressed quickly and effectively. Standard procedure may not always apply.
Why restorers should learn about fine art restoration

Larry Cooper explains to Cleanfax the value of Restoration Journeys from the streets of Florence.
Restoration Journeys in Florence, Italy: Day 1

Follow Jeff Cross and Cleanfax magazine on the Restoration Journey's 2011 tour of Italy.
A unique way to use testimonials

Wayne Champion runs a successful carpet and upholstery cleaning business in the Seattle area, and has developed a unique method of using voice testimonials. Here are the details.
Common website mistakes can be costly.

A search engine optimization expert exposes common mistakes made by business owners with their websites – mistakes that can quickly become costly if a solution isn’t implemented.
Use power networking skills to increase business

New clients can be found at networking events. How to find these opportunities and then utilize them to build your business is an important step to creating a successful company.
Inventory control keeps your techs in the field

There's nothing worse than if you have scheduled your technicians for a full day of cleaning and they run out of supplies and either have to return to the shop or visit a distributor to "stock up". Here's a solution.
My Flooring Warranty builds clienteles

"My Flooring Warranty" is a referral program that bridges the gap. It's a unique marketing system that promotes an exclusive relationship between the carpet cleaning company and the flooring retailer. Here's are the details.
Why cleaners and restorers should use social media

Many business owners feel that social media is for young people only. It's not. It's a valuable business building tool for finding new customers. Start using it now.
How a carpet cleaner built a successful company

John Mapes built a successful residential carpet cleaning company from scratch and is now reaping the benefits. How he did it is enlightening, and is a lesson for any entrepreneur.
How to use QR codes in your marketing

Want to get more traffic to your website? Here's some practical advice on how to use a free online tool to bridge all of your printed materials to your company website. For industry information, visit www.cleanfax.com. For carpet cleaning and disaste
Cleanfax visits the CRCII

Jeff Cross visits Chicago and comes across Craig Jasper at a Carpet & Rug Cleaners Institute of Illinois (CRCII) dinner meeting. Craig explains what the association does and also comments on positive changes in the IICRC.
A marketing tip to boost your business

Some companies need a jump start, a boost for new customers. Steve Marsh discusses one concept that can be used, and also explains his view on what makes a true entrepreneur.
Dr. Boni Passmore discusses laboratory work from RestCon Environmental

What does a lab technician do? How dangerous is mold? Here's a little insight on the subject.
Get training if you buy an infrared camera

You decide an infrared camera is for you. It will help you with your restoration jobs. You buy one, open the box... what next?
The value of infrared cameras for restorers

Who needs to use infrared cameras? Large restoration companies only? Or can any restorer benefit from this type of technology. You can find the answer here.
Phoenix's Stackable CAM and CAM Pro

Phoenix Restoration Equipment’s Stackable CAM and CAM Pro
How did Joe Polish get his start?

How did a Cleanfax ad transform Joe Polish? How does he fill a room? And what's up with the rich and famous following him? Here are the details...
Jim Pemberton... no more IICRC?

Jim Pemberton shares some thoughts and views on industry training.
Joe Polish pontificates about Groupon and other marketing

Does everyone love Groupon? Maybe, from a consumer standpoint... well, here is Joe Polish explaining how he would use this marketing approach.
Steve Poulos – what’s he up to?

Jeff Cross, senior editor of Cleanfax magazine, sits down with Steve Poulos of Sapphire Scientific and discusses details about the industry.

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