One of the fun things about running a micro-business, which best describes an owner-operator carpet cleaning business, is that I am free to break the rules of "good business practice" if and when I see fit.
If the competition is the guy with the lowest price then how does Rolls Royce, Gucci, and Tiffany stay in business? They don’t sell the cheapest stuff on the planet.
It’s hard to think of an industry with more competition than the carpet cleaning industry. There are so many cleaners out there to choose from. Now is a great opportunity to be competitive.
At least once per year.
Multiple times each year.
It varies depending on resources (time/money).