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Marketing & Advertising

Although technical expertise is important in any business operation, finding clients and getting them to do business with you is key to success. Marketing your services, advertising it effectively, developing referrals, using modern media, expanding your client base and successful networking are all part of this industry topic. Learn how to do all this whether you operate a carpet cleaning or restoration company — or both.

ARTICLES

Lessons from Times Square

Brett Bemis
Getting told ‘no’ means just about nothing, if you have the right attitude.
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The Trustworthy Vendor

Peter J. Crosa, AIC, RPA
It may seem very simple in theory, but it's often ignored in real-life.
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August 2014 Foreword

Forward Thinking

Jeff Cross, senior editor

Last month, I wrote in my editorial about how it would be smart to concentrate your marketing to a younger group, AKA Generation Y, the “Millennials.”


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Trust

Brett Bemis
If you don’t build trust with your customers, you won’t have customers.
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Big Dogs

Peter Crosa, AIC, RPA

There’s a type of adjuster you don’t see too often, but when you do…


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You Must Believe

Brett Bemis

It starts with you on your journey to getting customers for life.


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July 2014 Single Truck Success

Create Your Own Photo Shoot

An easy, effective way to persuade customers that you have what they are looking for.
Steve Marsh

In this age of marketing and social media, companies with the best visual appeal have the advantage. Strong photos capture a viewer’s attention.


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July 2014

Boost Your Sales

Use this little known Facebook secret to reach more customers.
Rob Anspach

“What is happening? Why aren't people responding to my Facebook fanpage? What am I doing wrong?” Does that sound like you?


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Going Mobile

Sonny Ahuja

Here are six reasons why you must have a mobile optimized website.


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Find Your Clear Defining Incident

Peter Crosa, AIC, RPA

Don’t focus just on ‘closing sales.’ Focus on building that valuable relationship.


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