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Marketing & Advertising

Although technical expertise is important in any business operation, finding clients and getting them to do business with you is key to success. Marketing your services, advertising it effectively, developing referrals, using modern media, expanding your client base and successful networking are all part of this industry topic. Learn how to do all this whether you operate a carpet cleaning or restoration company — or both.

ARTICLES

Big Dogs

July 14, 2014

There’s a type of adjuster you don’t see too often, but when you do…


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You Must Believe

July 2, 2014

It starts with you on your journey to getting customers for life.


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July 2014 Single Truck Success

Create Your Own Photo Shoot

An easy, effective way to persuade customers that you have what they are looking for.
June 29, 2014

In this age of marketing and social media, companies with the best visual appeal have the advantage. Strong photos capture a viewer’s attention.


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July 2014

Boost Your Sales

Use this little known Facebook secret to reach more customers.
June 26, 2014

“What is happening? Why aren't people responding to my Facebook fanpage? What am I doing wrong?” Does that sound like you?


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Going Mobile

June 18, 2014

Here are six reasons why you must have a mobile optimized website.


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Find Your Clear Defining Incident

June 17, 2014

Don’t focus just on ‘closing sales.’ Focus on building that valuable relationship.


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How to Get More Water Damage Jobs

June 17, 2014

Try every marketing system you can find, and keep using those that work.


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June 2014 Single Truck Success

How Do High-Priced Companies Do It? Part 4

They have the ability to find customers willing to pay more.
June 4, 2014

Companies successfully charging top rates did not just stumble into their high pricing. It took determination, guts and a plan for building a company that deserves to charge more.


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TBU ‘Insurance Marketing Strategies’ heads to Baltimore

May 19, 2014

Event to connect restoration contractors to insurance agents and adjusters slated for July 24-25.


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May 2014 Single Truck Success

How Do High-Priced Companies Do It? Part 3

They have greater knowledge and expertise.
May 1, 2014

Consumers who are willing to pay higher prices expect the best. They want to feel confident that their home is in good hands and that the cleaning experience will go smoothly.


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