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Marketing & Advertising

Although technical expertise is important in any business operation, finding clients and getting them to do business with you is key to success. Marketing your services, advertising it effectively, developing referrals, using modern media, expanding your client base and successful networking are all part of this industry topic. Learn how to do all this whether you operate a carpet cleaning or restoration company — or both.

ARTICLES

Improving marketing to "moms"

NEW YORK — A Wall Street Journal article offers advice on attracting the coveted market, which controls 85 percent of household purchases.


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What Do You Do?

Don't get stuck for an answer.

When that common question comes, don't get stuck for an answer.

Challenge: Expanding your network and getting more leads.


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Easy Pickings

Don’t leave your valuable customers hanging. Your competition is eager to snatch them from you.
Don’t leave your valuable customers hanging. Your competition is eager to snatch them from you.
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