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Marketing & Advertising

Although technical expertise is important in any business operation, finding clients and getting them to do business with you is key to success. Marketing your services, advertising it effectively, developing referrals, using modern media, expanding your client base and successful networking are all part of this industry topic. Learn how to do all this whether you operate a carpet cleaning or restoration company — or both.

ARTICLES

Smart Marketing

May 14, 2013

When you are needed, make sure you can be found.


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May 2013 Single Truck Success

The Influence of Yelp

100 million unique monthly visitors can't be wrong.
May 2, 2013

Have you heard the buzz about social media and how it can be used to market carpet cleaning services?


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May 2013 Feature

The Ultimate Battlefield (part 3 of 3)

Some use deception as their marketing strategy. Here’s how to fight back.
April 30, 2013

Winning the ultimate marketing battle is having a better strategy than your opponent.


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April 2013 Single Truck Success

Call Tracking Management

Pinpoint the marketing source of each new customer.
April 4, 2013

Call tracking management is now an affordable and easy-to-use tool that can pinpoint the marketing source of each new customer.


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April 2013 Cover Story

Managing Your Online Presence

Become a master in the Internet marketing battlefield.
April 1, 2013

If you have been in business prior to the Internet age, you probably remember the annual visit from your Yellow Page representative and his display of all the large ads with color, all with a hefty price tag.


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Introducing new direct mail marketing cards

March 26, 2013

ServiceMonster has introduced a new line of card designs for their direct mail marketing program, FillMySchedule.


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5 tips for maximizing your networking efforts

March 15, 2013

Simply attending a networking event is not enough. Here’s how to get great results.


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March 2013

The Ultimate Battlefield (Part 1 of 3)

How loss leader marketing became the dominant force in the marketplace.
March 5, 2013

Most carpet cleaning business owners are engaged in a psychological battle, and they don’t even know it.


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The ‘five-around’ today

February 11, 2013

How to make this virtually free marketing concept work for your carpet cleaning company.


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Join the Cleanfax webcast on February 27

February 6, 2013

Many carpet cleaning and restoration business owners are working hard to build successful businesses.


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