Marketing and advertising tips and advice for professional cleaners

Marketing & Advertising

Although technical expertise is important in any business operation, finding clients and getting them to do business with you is key to success.

Marketing your services, advertising it effectively, developing referrals, using modern media, expanding your client base and successful networking are all part of this industry topic. Learn how to do all this whether you operate a carpet cleaning or restoration company — or both.

Magazine Articles in Marketing & Advertising

Going for BrokeCan you strike gold with Groupon and the Internet coupon craze?[February 2012]
Is your advertising effective?Use this rating system to increase your ROI.[February 2012]
Business Model MarketingChoose strategies that line-up with company goals.[January 2012]
Ask Cleanfax![January 2012]
Commercial Cash FlowJust how hot is your branding iron?[January 2012]
The Marketing Magic BulletChallenge: Figuring out which marketing technique is best for attracting new customers.[January 2012]

Online Exclusives in Marketing & Advertising

Best ways to build your clientelle2/22/2012 Increase profitability by doing the unthinkable: Firing certain customers.
The return of an ‘old school’ marketing tactic2/11/2012 Take advantage of a direct mail marketing method that will get your message in front of potential customers.
The no-hassle win, client for life, on-time delivery guarantee1/20/2012 You are not the cable company. Create clients for life with an on-time arrival guarantee.
The value of Google+ for carpet cleaners and restorers1/15/2012 Increase your Google search results for your company by taking advantage of this resource.
Build trust and get new clients1/6/2012 People with money to spend don’t care about your machine, chemicals and truck. They want to trust those they choose.
Guerrilla marketing12/29/2011 Unique but powerful strategies for small business growth.

More Online Exclusives

News in Marketing & Advertising

Connections pricing rolled back for limited time2/21/2012 DENVER — The 2012 Connections Conference and Exhibition is lowering the registration price to help the economy and the industry grow.
RIA introduces new website for 2012 Convention2/16/2012 ROCKVILLE, MD — The Restoration Industry Association (RIA) will be holding its 67th Annual Leadership Summit and Industry Expo at the Sheraton Myrtle Beach Convention Center and Hotel in Myrtle Beach, South Carolina, from March 27-29.
Industry events for 20122/14/2012 LATHAM, NY — The 2012 event season is upon the carpet cleaning and disaster restoration industries.
ATSCO Products holds Boot Camp2/8/2012 ALBANY, NY — On Friday, February 3, 2012, ATSCO Products was the host of a Restoration Boot Camp.
Predix announces new merger2/6/2012 ST. GEORGE, UT — The merger combines strengths and experience in creating premium learning content, provided through world-class mobile and online delivery systems and leveraging behavioral learning to drive the best learning experience.
Small business training with truckmount purchase2/3/2012 PRESCOTT, AZ — Truckmount maker Sapphire Scientific is partnering with industry trainer Steve Marsh to provide business and marketing support for cleaning companies.

e-Newsletter Articles in Marketing & Advertising

Mold removal business opportunities2012 may be a boom year for restoration contractors who engage in mold remediation.[Volume 2 – February 2012 Restoration Insider]
Marketing to million dollar adjustersSignificant revenue can be funneled your way if you know how to get their attention.[Volume 2 – January 2012 Restoration Insider]
The pain of restoration marketingThe process of selling your services to adjusters can be compared to beating your head against a brick wall.[Volume 1 – December 2011 Restoration Insider]
Run your business from a marketing angleGood marketing consistently and predictably gets you the kind of business you want, at the profits you need.[Volume 1 – November 2011 Restoration Insider]
Avoid the ‘Unabomber’ marketing approachYou want to reach adjusters, but here is one marketing approach to avoid.[Volume 1 – October 2011 Restoration Insider]
Successful selling requires a processTired of making sales calls with no positive results? Of course you are. Create a process to overcome the frustration.[Volume 1 – September 2011 Restoration Insider]

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Magazine Articles in Marketing & Advertising

Online Exclusives in Marketing & Advertising

News in Marketing & Advertising

e-Newsletter Articles in Marketing & Advertising

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