Some people think it takes a lot of guts to start a business. I’m not one of them. I don’t think it takes guts as much as it takes a giant leap of faith in one’s ability to do something better than it’s currently being done.
Upselling your services is an important part of building a profitable business. Each customer you have costs money to acquire, so it is important to get as much return on your investment (ROI) as possible. That’s what upselling is all about.