Challenge: How to turn something bad into something good for your company.
How satisfied are your customers with the restoration process?
I often ask businesspeople who own or manage carpet cleaning companies, “Who is your targeted market, your ideal customer?”
One cleaner in the Midwest, living and working in a fairly affluent city, discussed with a few friends what he called “the perfect customer.”
No one likes to hear a client say “no,” but we all understand that a negative response to purchasing our services is just part of the selling process.
They need your services, right? What could possibly go wrong?
It’s all about the right organization, people and conversation.
What the best in the industry do better than the rest.
Some people think it takes a lot of guts to start a business. I’m not one of them. I don’t think it takes guts as much as it takes a giant leap of faith in one’s ability to do something better than it’s currently being done.
Nothing — I think “greening” is a fad, and I don’t want to be a part of it.
Nothing — I want to get involved, I’m just not sure where to start.
I do what I have to do to make customers happy with my greening practices.
Promote maintenance — I think the best way to stay green is to be sure carpet/ equipment lasts longer.
I use some green products, am a member of a green organization(s), and promote maintenance.
Everything — I use sustainable suppliers, promote employee carpooling, use green products and equipment, am an active member of a green organization(s), etc. You name it, I do it!