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Items Tagged with 'customer'

ARTICLES

August 2014 Entrepreneur's Edge

Selling Your Services

Challenge: Choosing the very best clients, and avoiding those who aren’t good for business.
Larry Galler

I often ask businesspeople who own or manage carpet cleaning companies, “Who is your targeted market, your ideal customer?”


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July 2014 Foreword

Generation Marketing

Jeff Cross, senior editor

One cleaner in the Midwest, living and working in a fairly affluent city, discussed with a few friends what he called “the perfect customer.”


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April 2014

Unlocking the Mystery

Why do some of your clients say ‘no’? There is a long list of reasons.
Michael Morrow

No one likes to hear a client say “no,” but we all understand that a negative response to purchasing our services is just part of the selling process.


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March 2014

Partnering with Flooring Retailers

John Mapes

They need your services, right? What could possibly go wrong?


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March 2014

Combine Quality and Quantity for Selling Success

Tom Cline

It’s all about the right organization, people and conversation.


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Certification by the Numbers

Tony Wheelwright

What the best in the industry do better than the rest.


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September 2013

It Takes Guts

Starting a business is easy. Making it work is not.
Chuck Violand

Some people think it takes a lot of guts to start a business. I’m not one of them. I don’t think it takes guts as much as it takes a giant leap of faith in one’s ability to do something better than it’s currently being done.


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September 2013 Foreword

The Value of (yawn) Training

Jeff Cross, senior editor

Get refreshed. Get some training.


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August 2013

Increasing Profits

How to get more ROI from your marketing efforts.
Bill Griffin

Upselling your services is an important part of building a profitable business. Each customer you have costs money to acquire, so it is important to get as much return on your investment (ROI) as possible. That’s what upselling is all about.


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The Art of Selling Upgrades

Timothy E. Hull, CR
Offering additional improvements after a loss requires tact and skill.
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