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Articles by Michael Morrow
No one likes to hear a client say “no,” but we all understand that a negative response to purchasing our services is just part of the selling process.
Winning the ultimate marketing battle is having a better strategy than your opponent.
If you wait in great hopeful expectation, believing a customer is going to call you back and they don’t, you may be suffering from Be-Back-Itis. How can you avoid coming down with Be-Back-Itis?
To win the hearts and minds of your clients takes a special quality: Calculation.
Most carpet cleaning business owners are engaged in a psychological battle, and they don’t even know it.
Here are a few insights that may assist you in navigating some of the minefields you could experience when cold calling.
What to say — and what not to say — when attempting to sell additional services to your clients.
Think carefully about your approach to selling additional services to clients.