No one likes to hear a client say “no,” but we all understand that a negative response to purchasing our services is just part of the selling process.
Winning the ultimate marketing battle is having a better strategy than your opponent.
If you wait in great hopeful expectation, believing a customer is going to call you back and they don’t, you may be suffering from Be-Back-Itis. How can you avoid coming down with Be-Back-Itis?
To win the hearts and minds of your clients takes a special quality: Calculation.
Most carpet cleaning business owners are engaged in a psychological battle, and they don’t even know it.
Here are a few insights that may assist you in navigating some of the minefields you could experience when cold calling.
What to say — and what not to say — when attempting to sell additional services to your clients.
Think carefully about your approach to selling additional services to clients.
At least once per year.
Multiple times each year.
It varies depending on resources (time/money).