Michael Morrow

Winning the ultimate marketing battle is having a better strategy than your opponent.

If you wait in great hopeful expectation, believing a customer is going to call you back and they don’t, you may be suffering from Be-Back-Itis. How can you avoid coming down with Be-Back-Itis?

To win the hearts and minds of your clients takes a special quality: Calculation.

Most carpet cleaning business owners are engaged in a psychological battle, and they don’t even know it.

Here are a few insights that may assist you in navigating some of the minefields you could experience when cold calling.

What to say — and what not to say — when attempting to sell additional services to your clients.

Think carefully about your approach to selling additional services to clients.