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ARTICLES

April 2014

Unlocking the Mystery

Why do some of your clients say ‘no’? There is a long list of reasons.
Michael Morrow

No one likes to hear a client say “no,” but we all understand that a negative response to purchasing our services is just part of the selling process.


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May 2013 Feature

The Ultimate Battlefield (part 3 of 3)

Some use deception as their marketing strategy. Here’s how to fight back.
Michael Morrow

Winning the ultimate marketing battle is having a better strategy than your opponent.


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The 'Be-Back-Itis' condition

It is infectious and can strike at any time. Here’s how to keep this ailment at bay.
Michael Morrow

If you wait in great hopeful expectation, believing a customer is going to call you back and they don’t, you may be suffering from Be-Back-Itis. How can you avoid coming down with Be-Back-Itis?


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April 2013

The Ultimate Battlefield - Part 2

How to win the minds and hearts of your customers.
Michael Morrow

To win the hearts and minds of your clients takes a special quality: Calculation.


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March 2013

The Ultimate Battlefield (Part 1 of 3)

How loss leader marketing became the dominant force in the marketplace.
Michael Morrow

Most carpet cleaning business owners are engaged in a psychological battle, and they don’t even know it.


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Didn't you see the sign?

What to do — and not to do — when trying to sell carpet cleaning services.
Michael Morrow

Here are a few insights that may assist you in navigating some of the minefields you could experience when cold calling.


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Cleanfax Insider

Most sales pitches are horrible - Part 2

Michael Morrow

What to say — and what not to say — when attempting to sell additional services to your clients.


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Most sales pitches are horrible - Part 1

Michael Morrow

Think carefully about your approach to selling additional services to clients.


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Bathroom etiquette

Michael Morrow
Sometimes, it’s the simple things on the job that make the difference.
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