No one likes to hear a client say “no,” but we all understand that a negative response to purchasing our services is just part of the selling process.
Winning the ultimate marketing battle is having a better strategy than your opponent.
If you wait in great hopeful expectation, believing a customer is going to call you back and they don’t, you may be suffering from Be-Back-Itis. How can you avoid coming down with Be-Back-Itis?
To win the hearts and minds of your clients takes a special quality: Calculation.
Most carpet cleaning business owners are engaged in a psychological battle, and they don’t even know it.
Here are a few insights that may assist you in navigating some of the minefields you could experience when cold calling.
What to say — and what not to say — when attempting to sell additional services to your clients.
Think carefully about your approach to selling additional services to clients.
Nothing — I think “greening” is a fad, and I don’t want to be a part of it.
Nothing — I want to get involved, I’m just not sure where to start.
I do what I have to do to make customers happy with my greening practices.
Promote maintenance — I think the best way to stay green is to be sure carpet/ equipment lasts longer.
I use some green products, am a member of a green organization(s), and promote maintenance.
Everything — I use sustainable suppliers, promote employee carpooling, use green products and equipment, am an active member of a green organization(s), etc. You name it, I do it!