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Articles by Steve Marsh

The Slow Season

Are you ready for it? Here’s how to prepare.
The annual slowdown is about to arrive. Prepare for it carefully.
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October 2014

Do You Think Like an Entrepreneur?

This month's Single Truck Success looks at the importance of thinking like an entrepreneur, rather than an employee.
Shifting from employee thinking to entrepreneurial thinking is a must.
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Training and Certification

A thought-provoking perspective on the importance of industry education.


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August 2014 Single Truck Success

What is Your Tipping Point?

Know when your company succeeds.

Do you know the tipping point when your business shifts from being “at risk” to being “successful?”


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July 2014 Single Truck Success

Create Your Own Photo Shoot

An easy, effective way to persuade customers that you have what they are looking for.

In this age of marketing and social media, companies with the best visual appeal have the advantage. Strong photos capture a viewer’s attention.


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June 2014 Single Truck Success

How Do High-Priced Companies Do It? Part 4

They have the ability to find customers willing to pay more.

Companies successfully charging top rates did not just stumble into their high pricing. It took determination, guts and a plan for building a company that deserves to charge more.


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May 2014 Single Truck Success

How Do High-Priced Companies Do It? Part 3

They have greater knowledge and expertise.

Consumers who are willing to pay higher prices expect the best. They want to feel confident that their home is in good hands and that the cleaning experience will go smoothly.


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April 2014 Single Truck Success

How Do High-priced Companies Do It? Part II

They look the part. You can, too.

Companies charging higher prices must look different from the crowd of competitors. This applies to car dealerships, restaurants, clothing stores and carpet cleaning companies.


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March 2014 Single Truck Success

How Do High-Priced Companies Do It?

Adding a few ‘extras’ makes all the difference.

Have you ever wondered how some companies can charge the high prices that they do in a competitive market?


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February 2014 Single Truck Success

The Power of Social Review Sites

Tap into these resources to get more referrals.

If you are new to this type of social media marketing, how can you get enough reviews to become competitive in this form of marketing? Is there a way to quickly boost your number of positive reviews?


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