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Articles by Jeff Cross, senior editor

July 2014 Technical Tips

Spot and Stain ID

Best practices to determine cleaning procedures.

Successful, dedicated carpet and furniture cleaning technicians know what they are doing, and can effectively handle a wide variety of cleaning challenges. But that doesn’t mean each and every job is a complete success.


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April 2014 Foreword

Google Clams Up

Search engine giant isn't giving away the farm anytime soon.

One of the most frustrating tasks a cleaning or restoration business owner faces is trying to show up on page one of Google — without paying for clicks, of course.


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