Last month, I wrote in my editorial about how it would be smart to concentrate your marketing to a younger group, AKA Generation Y, the “Millennials.”
What does it take to transform a one-truck carpet cleaning company into a successful restoration firm?
The numbers don’t lie. There’s huge opportunity in the residential side of restoration services.
Successful, dedicated carpet and furniture cleaning technicians know what they are doing, and can effectively handle a wide variety of cleaning challenges. But that doesn’t mean each and every job is a complete success.
One cleaner in the Midwest, living and working in a fairly affluent city, discussed with a few friends what he called “the perfect customer.”
Where would you be without your smartphone, your iPad or your favorite tablet by your side?
When in trouble, you want help. The RILF may be the answer for restoration contractors.
By now, each and everyone one of you — except the last stalwart old marketing warrior shaking his head — believes that social media marketing definitely helps to build business.
It may be a cliché, but there’s some truth to ‘united we stand’…
One of the most frustrating tasks a cleaning or restoration business owner faces is trying to show up on page one of Google — without paying for clicks, of course.
I have multiple certifications because I think they’re essential.
I have multiple certifications because I’m required to.
I attend classes for the education but skip certification options.
I skip certification, relying on “on-the-job” training.