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Articles by Jeff Cross, senior editor

July 2014 Technical Tips

Spot and Stain ID

Best practices to determine cleaning procedures.
July 1, 2014

Successful, dedicated carpet and furniture cleaning technicians know what they are doing, and can effectively handle a wide variety of cleaning challenges. But that doesn’t mean each and every job is a complete success.


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July 2014 Foreword

Generation Marketing

June 27, 2014

One cleaner in the Midwest, living and working in a fairly affluent city, discussed with a few friends what he called “the perfect customer.”


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June 2014

Today's Software Solutions

When your company needs an edge, these options are the answer.
June 2, 2014

Where would you be without your smartphone, your iPad or your favorite tablet by your side?


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June 2014 Foreword

An Industry United

June 1, 2014

When in trouble, you want help. The RILF may be the answer for restoration contractors.


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May 2014 Foreword

The Times They Are a-Changin’

May 1, 2014

By now, each and everyone one of you — except the last stalwart old marketing warrior shaking his head — believes that social media marketing definitely helps to build business.


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An Industry United

April 16, 2014

It may be a cliché, but there’s some truth to ‘united we stand’…


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April 2014 Foreword

Google Clams Up

Search engine giant isn't giving away the farm anytime soon.
March 31, 2014

One of the most frustrating tasks a cleaning or restoration business owner faces is trying to show up on page one of Google — without paying for clicks, of course.


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March 2014 Foreword

Dear Mr. Google

March 2, 2014

Why, oh why, doesn't my website work like it used to?


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Cleaning and restoration entrepreneurs at I.S. this week

February 13, 2014

Companies learning how to market their services with strong SEO strategies.


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February 2014 Foreword

The Perils of Social Media Reviews

February 2, 2014

Don't hate them. It's not personal... most of the time.


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