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Articles by Jeff Cross, senior editor

August 2014 Foreword

Forward Thinking

Last month, I wrote in my editorial about how it would be smart to concentrate your marketing to a younger group, AKA Generation Y, the “Millennials.”


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August 2014

The 2014 Restoration Industry Leader Review

The secret components of successful restoration contractors.

What does it take to transform a one-truck carpet cleaning company into a successful restoration firm?


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A new ‘80/20 rule’ twist?

The numbers don’t lie. There’s huge opportunity in the residential side of restoration services.


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July 2014 Technical Tips

Spot and Stain ID

Best practices to determine cleaning procedures.

Successful, dedicated carpet and furniture cleaning technicians know what they are doing, and can effectively handle a wide variety of cleaning challenges. But that doesn’t mean each and every job is a complete success.


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July 2014 Foreword

Generation Marketing

One cleaner in the Midwest, living and working in a fairly affluent city, discussed with a few friends what he called “the perfect customer.”


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June 2014

Today's Software Solutions

When your company needs an edge, these options are the answer.

Where would you be without your smartphone, your iPad or your favorite tablet by your side?


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June 2014 Foreword

An Industry United

When in trouble, you want help. The RILF may be the answer for restoration contractors.


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May 2014 Foreword

The Times They Are a-Changin’

By now, each and everyone one of you — except the last stalwart old marketing warrior shaking his head — believes that social media marketing definitely helps to build business.


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An Industry United

It may be a cliché, but there’s some truth to ‘united we stand’…


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April 2014 Foreword

Google Clams Up

Search engine giant isn't giving away the farm anytime soon.

One of the most frustrating tasks a cleaning or restoration business owner faces is trying to show up on page one of Google — without paying for clicks, of course.


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