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Marketing & Advertising

The hard and fast rules of being a 'Top Gun' - part 2

September 27, 2011
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When trying to be a Top Gun in business, beating your competition, you must consider the social media rules of engagement — for entrepreneurs.

There is a simple list for you to consider. Here it is:

1) Post about what is relevant to you.
2) Share your story, and how/why you started your business.
3) Tell about your pets, your kids, or the type of sports you like.
4) Post press releases and other accomplishments.
5) Inform your audience about your current specials or offerings.
6) Post testimonials, pictures and videos of your work.
7) Brag about how you solved a client’s problem… but don’t embellish.
8) Share a link, a joke or even what you watched on TV.
9) Post about a job opening (in your company or others).
10) Don’t talk negatively about competitors, clients or even your followers.
11) Keep it real.

It seems like common sense, right? You’d be surprised.

Social media has not only become mainstream, it has people posting stuff they would never say or do in the offline world. Airing dirty laundry, telling tales and posting pictures that are offensive will certainly have a negative impact and could cause your fans, followers and friends to unfriend and block you.

Let’s take the first rule… “Post what is relevant to you” … seems a bit open for interpretation, right? Yes and no. You see, people gravitate towards those who share their common interests, philosophies and personalities. The more of yourself you share with others, the bigger your fans list will be, and the fatter your wallet will become.

Here’s the kicker... you have to be social.

You can continue to do things the old way by placing ads and hoping people call you, or you can talk to people through social media outlets and instantly build credibility and respect.

Back to our Top Gun analogies: “Talk to me, Goose”, Maverick pleaded.

Your friends, fans and followers want to hear from you, and that’s exactly why they “liked your page" or subscribed to your list… they are already interested in you. If you stop posting, they will think you ditched them and will move on, maybe even to your competitor’s page.

Post often, at least three times a day, perhaps morning, noon and at night. Your morning post could be business related, whereas your noon post could be trivia, and your evening post could be something about you. Mix it up and have fun.

Follow the rules of engagement when using social media and your friends, fans and followers will treat you like the “Top Gun” in your field.

Rob Anspach has been in the cleaning industry for 18 years. He is an IICRC Master Textile Cleaner and the owner/operator of Premiere Carpet Cleaners in Lancaster County, PA. Rob is also a savvy marketer. He teaches businesses how to monetize their online and offline marketing experience, how to attract and retain affluent clients and how to profit from their passions. For more information, go to

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