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Restoration / Disaster Restoration

Restoration in the News

May 30, 2012
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Last chance to be entered to win a Phoenix Dehumidifier

LATHAM, NY — Cleanfax magazine editors are currently compiling data for the 2012 Restoration Benchmarking Survey Report, and you are invited to help.

The deadline to participate in this year''s Restoration Benchmarking Survey Report is midnight tonight, so act now before it''s too late.

If you did not receive the online survey invitation, click here and add your data to be included in this year''s report.

This year''s Restoration Benchmarking Survey Report is sponsored by Phoenix Restoration Equipment.

Participants who complete the survey by the end of the day on June 5 will be entered to win the Phoenix Dehumidifier.

Click here for prize details.

The results of the survey — including industry demographics, wage statistics, productivity rates, operating expenses and much more — will be published in the July 2012 issue of Cleanfax magazine.

To access this year''s survey, click here.

Crawford Conference going to Nashville

NASHVILLE — The 2012 Crawford Contractor Connection Conference will be held at the Gaylord Opryland in Nashville, June 19-22, and online registration is open until June 8.

The conference is an educational and interactive event that provides networking opportunities for insurance carriers, network contractors and exhibitors who service the insurance and restoration industry.

Events include networking, training, general session and insurance carrier sessions. The exhibitor expo will include key service providers from the insurance, restoration and home improvement industries who will display their latest products and services.

For more information, or to register, click here.

Normal hurricane season predicted

WASHINGTON — The 2012 Atlantic-hurricane season is shaping up to be "normal," but forecasters warn that the U.S. is "overdue" for a landfall, according to a press release.

Forecasters Weather Services International (WSI) and Tropical Storm Risk (TSR) each call for an Atlantic hurricane season close to the long-term average of 12 named storms, seven hurricanes and three intense hurricanes of Category 3 or stronger, the release stated.

According to the release, the Atlantic-hurricane season begins June 1, but 2012 has already seen its first named storm — Tropical Storm Alberto formed on May 19 off the coast of South Carolina.

Despite the early start to the season, forecasters say storm activity in the Atlantic this year will be below the near-term average of 15 named storms, eight hurricanes and four major hurricanes, due to atmospheric conditions and ocean temperatures that are not conducive to storm formations, the release noted.

The hurricane season of 1992 was one of low activity, with seven named storms, but it produced Hurricane Andrew, a Category 5 storm that pummeled Florida as well as Louisiana, the release added.

Andrew caused nearly $23 billion (in 2011 dollars) in insured losses, according to the Insurance Information Institute, which was the costliest U.S. hurricane ever until Katrina in 2005 caused $46.6 billion in insured losses, the release concluded.

Click here to read the complete release.

Flood insurance program stuck in limbo

WASHINGTON — The struggle to figure out the future of a federal program that provides insurance to homeowners in flood-prone areas rages on, and there appears to be no end in sight, according to the Wall Street Journal.

Last Thursday, the House passed a one-month extension of the federal government''s flood insurance program, acting a mere two weeks before hurricane season begins, the article stated.

According to the article, the House of Representatives voted 402-18 to move a measure that would keep the National Flood Insurance Program running through June 30, which is a month beyond the current May 31 expiration date.

That puts the pressure on the Senate, where leaders are considering an approach that would require them to pass a short-term extension of their own while trying to cobble together support for a five-year extension similar to what the House has already acted upon, the article noted.

"There is simply no reason that, in the next few weeks, we cannot sit down and reconcile any differences that remain between the House and Senate visions," Rep. Judy Biggert (R, Ill.) said during floor debate last Wednesday, expressing frustration with a process that has seen lawmakers pass a series of short-term extensions of the program.

Click here to read the complete article.

Law requiring license for mold inspection and remediation reversed

VANCOUVER, WA — The Institute of Inspection, Cleaning and Restoration Certification (IICRC) continues to closely follow state legislation and licensing in the mold remediation industry, including the latest change in the state of Virginia, according to a press release.

On April 18, a law was enacted in Virginia to repeal the licensing requirement for companies providing mold inspection and remediation services in the state, the release stated.

According to the release, after July 1, the day the repeal goes into effect, registrants will no longer be required to have a state license in order to perform these services.

"We see this type of law reversal as a trend in mold inspector and remediation in which states are moving away from requiring licensing and moving towards recommending specific and appropriate certifications instead," said Joe Hughes, IICRC government affairs chairman.

"As we continue to monitor these ongoing legislative issues, we are diligently working to be ahead of other pending legislation by seeking ANSI accreditation for our certifications and being in communication with government officials," Hughes added.

Click here to read the complete release.

Do you use QR codes for your marketing?

LATHAM, NY — QR codes are easy to generate and are free, but do they really work? Do you track results from your own QR codes? Or maybe you aren’t familiar with this marketing tool.

That’s the topic in the new poll: "Are QR codes part of your marketing plan?"

Responses you can choose from include:

• Yes, and they work well
• Yes, but I don''t see good results
• I''m not familiar with QR codes
• I don''t see the value of QR codes
• N/A

Take a few moments and visit to take the poll, and then analyze the results and compare your own statistics to those of your peers.

ServiceMaster registers ''strong start'' to 2012

MEMPHIS, TN — The ServiceMaster Company reported first quarter results Thursday, May 10, 2012, that showed its operating income more than doubled from the first quarter of 2011, according to the Memphis Daily News.

The $54.7 million in operating income for the Memphis-based commercial and residential service provider compares to $23.8 million for the first three months of last year, a 130 percent increase, the article stated.

According to the article, the company’s revenues for the first quarter were up 6.5 percent to $655 million compared to $614 million a year ago.

"Not only did we show improved financial results during the quarter, but we also saw improvements in overall customer satisfaction and, as a result, customer retention," said ServiceMaster Chief Executive Officer (CEO) Hank Mullany.

Click here to read the complete release.

Rainbow International named 2012 military friendly franchise

ROCK CITY FALLS, NY — Rainbow International has been named a 2012 Military Friendly Franchise by G.I. Jobs magazine, according to a press release.

The cleaning and restoration company honors military veterans all year round by offering service members a discount of 25 percent off the franchise fee, allowing veterans to use their training and operational skills in a new civilian career, the release stated.

According to the release, the company is ranked in the top 10 percent of all franchises nationwide for benefits to veterans.

"The Military Friendly Franchises list was created three years ago out of demand from military veterans, many of whom want to start or own their own business but are unclear where to begin," said Sean Collins, director for G.I. Jobs.

"Being selected as a Military Friendly Franchise places Rainbow International in this elite group and is testimony to Rainbow International''s world-class programs and policies that support military veterans interested franchise opportunities," Collins added.

Click here to read the complete release.

U.S. Products unveils new extractor

MUKILTEO, WA — U.S. Products unveiled the new HydraPort heated hot-water extractor at the Connections Tradeshow, which ran through May 5, according to a press release.

The HydraPort series is made up of five models, including one system designed for cleaning carpet as well as concrete, stone, and tile floors, the release stated.

"The HydraPort series is the culmination of a major engineering and design initiative within the company. It all started with direct input from cleaning technicians who use portable extraction equipment every day," said Mark Baxter, product manager for U.S. Products.

According to the release, a number of significant, patent pending redesigns were incorporated, including:

• The solution tank filling site was relocated so that spills do not come in contact with any electrical components or switches
• The recovery tank has been designed for faster and more complete emptying
• All HydraPort models have a redesigned transport handle, side handle, front roller wheels and oversized rubber grip rear wheels.

"Making the machine easier to transport and more ergonomic was a key concern. We really focused on ways to make the equipment easier to maneuver, climb stairs, transport and control," Baxter added.

Click here to read the complete release.

CRDN reveals new logo

BERKLEY, MI — Certified Restoration Drycleaning Network (CRDN) has introduced a new corporate brand image, along with publicly launching its redesigned website and new mobile phone app, according to a press release.

CRDN has officially adopted its common-use acronym as the company''s primary brand identity, while simultaneously revealing a new corporate logo, which borrows graphic elements from the logo in use since 2001, and has deployed a new company descriptor: "The Textile Experts," the release stated.

According to the release, CRDN took the occasion of the company''s 10th anniversary to re-examine its identity and market position.

The announcement follows months of exhaustive market research and planning, during which CRDN surveyed and interviewed customers (homeowners), franchise partners, insurance adjusters, agents, insurance executives, third-party administrators, restoration contractors and employees to obtain opinions, feedback and intelligence on the company''s leading market position, the release noted.

"The research confirmed for us that we have built considerable equity in the CRDN brand over the past decade, so there was no need for a wholesale reinvention," said CRDN Chief Executive Officer (CEO) Wayne Wudyka.

"That being said, most of our external and internal audiences refer to us as CRDN already, and at the same time, the use of the word ''drycleaning'' in our brand name was too restrictive and not representative of the full breadth of services we provide. We are confident that ''The Textile Experts'' more accurately captures our brand position. So this move was more of an evolution than a revolution, which the data dictated course on," Wudyka added.

Click here to read the complete release.