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Articles Tagged with ''customer''

July 2014 Foreword

Generation Marketing

June 27, 2014

One cleaner in the Midwest, living and working in a fairly affluent city, discussed with a few friends what he called “the perfect customer.”


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April 2014

Unlocking the Mystery

Why do some of your clients say ‘no’? There is a long list of reasons.
March 29, 2014

No one likes to hear a client say “no,” but we all understand that a negative response to purchasing our services is just part of the selling process.


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March 2014

Partnering with Flooring Retailers

March 4, 2014

They need your services, right? What could possibly go wrong?


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March 2014

Combine Quality and Quantity for Selling Success

January 31, 2014

It’s all about the right organization, people and conversation.


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Certification by the Numbers

December 13, 2013

What the best in the industry do better than the rest.


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September 2013

It Takes Guts

Starting a business is easy. Making it work is not.
September 5, 2013

Some people think it takes a lot of guts to start a business. I’m not one of them. I don’t think it takes guts as much as it takes a giant leap of faith in one’s ability to do something better than it’s currently being done.


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September 2013 Foreword

The Value of (yawn) Training

September 5, 2013

Get refreshed. Get some training.


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August 2013

Increasing Profits

How to get more ROI from your marketing efforts.
August 7, 2013

Upselling your services is an important part of building a profitable business. Each customer you have costs money to acquire, so it is important to get as much return on your investment (ROI) as possible. That’s what upselling is all about.


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The Art of Selling Upgrades

July 31, 2013
Offering additional improvements after a loss requires tact and skill.
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July 2013 Entrepreneur's Edge

Create a Culture of Excellence (part 2)

Challenge: Knowing where to start on your quest to building a company based on excellence.
July 9, 2013

Today’s “excellence” will be outdated tomorrow. Think back just a few years when Blackberry was the cellphone “standard of excellence” and today the business is struggling to survive.


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