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Articles Tagged with ''customer''

October 2014

Sorry. It's Just Not Working Out.

(But please don’t tell anyone.)
The trials and tribulations of dealing with challenging customers.
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Shout It Out!

Don’t hold it in. Tell everyone about why you are the best.
There are big rewards if you broadcast compliments to staff, prospects and customers.
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September 2014

Cut off Client Complaints

Challenge: How to turn something bad into something good for your company.


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The Customer Satisfaction Business

How to guarantee your customers are completely satisfied with your restoration process.

How satisfied are your customers with the restoration process?


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August 2014 Entrepreneur's Edge

Selling Your Services

Challenge: Choosing the very best clients, and avoiding those who aren’t good for business.

I often ask businesspeople who own or manage carpet cleaning companies, “Who is your targeted market, your ideal customer?”


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July 2014 Foreword

Generation Marketing

One cleaner in the Midwest, living and working in a fairly affluent city, discussed with a few friends what he called “the perfect customer.”


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April 2014

Unlocking the Mystery

Why do some of your clients say ‘no’? There is a long list of reasons.

No one likes to hear a client say “no,” but we all understand that a negative response to purchasing our services is just part of the selling process.


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March 2014

Partnering with Flooring Retailers

They need your services, right? What could possibly go wrong?


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March 2014

Combine Quality and Quantity for Selling Success

It’s all about the right organization, people and conversation.


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Certification by the Numbers

What the best in the industry do better than the rest.


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