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In today''s world, there are five specific money-wasting "opportunities" that haunt many ailing companies. Joe Polish has marketing advice for professional carpet cleaners in the article "The five deadly sins of marketing" in the February issue of CM/Cleanfax® magazine. Polish encourages carpet cleaning professionals to begin marketing with proper positioning — or educating consumers and positioning themselves as the only ones to choose — regardless of price. All articles and departments from the February issue of CM/Cleanfax® magazine are found here. For related information, click here. To return to today''s news, click here. To discuss this topic with other industry professionals, click here. For a free subscription to CM e-News DailyTM, the daily news service for the building maintenance industry, click here. For a free introductory subscription (or subscription renewal) to CM/Cleanfax® magazine, the leading publication for the carpet cleaning and disaster restoration industries, click here.