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Carpet Care

2011 Carpet Cleaning Benchmarking Survey Report

October 04, 2011
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As a carpet cleaning business owner, you work hard to compete in a tough marketplace. Cleanfax® magazine has provided a valuable tool for you to do this — the 2011 Carpet Cleaning Benchmarking Survey Report, sponsored by Prochem.

With industry statistics and averages now available to you in the following pages, you are able to see what your peers are charging for their services, see how they market their companies and what their costs are for doing business…all solid information that you can use to make important company decisions.

The survey says

This year''s survey shows that the marketing arena continues to change and develop with more business owners taking advantage of electronic media.

Comparing data from 2010 — last year''s survey information — in the category of "Marketing methods to generate new customer leads", Yellow Page advertising dropped from 53 percent to 42 percent. Internet/Websites increased from 46 percent to 66 percent, a huge shift in how business owners are taking advantage of modern methods to reach more customers in their marketplace.

Of course, referrals remain king of new customer lead generation, with 96 percent responding indicating referral marketing as the best method to obtain new customers.

Most business owners take a "hands-on" approach in their companies, according to the survey. Seventy-seven percent of owners responding indicated they are actively involved in the physical labor of cleaning.

Click here to purchase a copy of the survey.


About this report: The 2011 Carpet Cleaning Benchmarking Survey Report is believed to be representative of carpet cleaning professionals responding to the survey, but it is not a scientific survey. Results are not necessarily based on audited financial statements.