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Facebook’s new restrictions improve Page “likes”

August 19, 2014
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MENLO PARK, CA — Recently Facebook announced that it would no longer allow companies to incentivize users to “like” company pages or products, according to an article from SocialMediaDaily.

These new restrictions still allow companies to incentivize Facebook users to log in to apps or enter promotional contests; it just prohibits any company from rewarding customers for originally liking a product or the company itself.

“We want people to like Pages because they want to connect and hear from the business, not because of artificial incentives,” said Facebook’s Harshdeep Singh. “We believe this update will benefit people and advertisers alike.”

The changes are an effort to promote more organic engagement and to cause users to mark fewer content items as spam.

“This policy is likely to only affect a small group of bad actors who have always, and will continue to try to game the system for short-term gain,” Jamie Tedford of Brand Networks said.

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