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Advertising / Carpet Care

Winter carpet cleaning survey leads to winter sales tips

December 05, 2012
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MUKILTEO, WA — U.S. Products recently completed an online survey asking carpet cleaning technicians about the impact winter has on their businesses, according to a press release.

surveyThis survey involved 62 technicians, 53 percent of which said they see their work slow down during the winter months, with 78 percent indicating that winter is the slowest time of the year for them, the release stated.

However, about six percent reported their business actually picks up in the winter months, with most of the rest indicating that the changing seasons have little impact on how busy they are or said "it can vary from year to year," the release noted.

According to the release, the survey also revealed the following:

  • Marketing: 26 percent of respondents indicated that they increase marketing efforts during the winter months; 15 percent said they decrease their efforts, while the rest, about 60 percent, report that they make no changes in their marketing efforts based on the seasons.
  • Marketing direction: Of those who do make changes in their marketing efforts, 47 percent said they put greater emphasis on seeking commercial customers such as restaurants and offices; about 21 percent indicate they seek “higher-end” customers and approximately five percent report they put more marketing emphasis into getting "lower-end" customers.
  • Busiest tmes of the year: Overall, the busiest times of the year, according to the overwhelming majority of respondents, are the spring and summer months.

"Because the winter months can be tough for so many carpet cleaners, we are going to start adding 'Winter Marketing Tips' to our Facebook site to give technicians a helping hand,” said Mark Baxter, an engineer and product manager for U.S. Products.

Click here to read the release in its entirety.